Why
are we so concerned about your practice or
business? You
deserve to know both the good news and the bad news
that is affecting practices and businesses like
yours everywhere. The
good news is about a large and growing
movement. There is an increasing number of
spiritually- and socially-conscious people who have
a mission or calling they are striving to
accomplish through their practice or business. We
know because, for more than 20 years, most of our
clients have been in that category. People
like you and me have what it takes to create
innovative products and services that, if
marketed effectively, can build a more enlightened,
planetary civilization. This is not a pipedream. It
is already happening. And
a new breed of consumer has arrived. They want
to integrate their values with the products and
services they buy and use, and that demand is
revolutionizing the marketplace. $540
billion in conscious products and services were
purchased last year on a worldwide basis. Did
you know that? And the marketplace is growing by
double-digits each year, with no end in sight.
Segments
like yoga and organic food have already gained
mainstream acceptance. Just a few years ago,
those segments of the marketplace were considered
on the fringe. Think about that. Enterprising
professionals and entrepreneurs in those segments
that were equipped with the requisite business and
marketing know-how were able to retire at a very
young age (including clients of ours). My
Master's degree program specialized in this area,
so my clients have benefitted from this
knowledge for more than 20 years. I can tell you
that there is more opportunity in the future for
those of us who are prepared. We will serve and, in
return, we will prosper. After
all, small business always has been the backbone of
the economy. Today about one in four, or
33,000,000, American adults are self-employed solo
practitioners or microbusinesses (with nine or less
employees). There are millions of other small
businesses that employ ten or more people. In fact,
all told, professional practices and small
businesses employ the majority of the workforce.
They create most of the new jobs. And they are
responsible for the majority of the private gross
domestic product (GDP). Economic
forecasts predict that corporate downsizing,
the desire for independence and other factors will
cause the number of self-employed people to
increase by as much as 50% between now and
2010. However,
there is bad news affecting practices and
businesses like yours. Here it is. Forty
percent of all starting a practice or business will
fail in their first year. And of the one
million people start a new practice or business
each year, 80% of them will be out of business
within five years. 95% of them will close their
doors within 10 years. That
means 19 out of 20 fail within the first 10 years
of starting a business or practice. Did you
realize that? All other things being equal, the
increasing numbers of people becoming self-employed
in the next few years only will mean increasing
numbers of failures. Guess
what the reason is for all these failures?
Overwhelmingly, the research says the number one
cause of these failures is "management
incompetence." In plain English, folks don't know
how to grow their practices and businesses. If they
don't learn how, 95% of all of them will eventually
fail. Will
you be the one out of twenty that survives? We
are here to help you do so. And we are here to help
you do much, much more, too. Moreover,
we help you to do your life purpose through your
own practice or business. As is described more
fully in other parts of the web site, we provide an
exceptional synthesis of marketing with other rare,
success-building strategies. And they work, as
evidenced by more than 20 years of results they
have created for our clients. We
always have operated as a small, boutique firm.
We always have focused on equipping only a select
number of clients, taking them through our
proprietary planning processes, then actively
working with them to execute our strategies
successfully. Then
I had an epiphany. It occurred after 18 years
of helping our select clientele to do their life
purpose and prosper. It happened on September 11,
2001, when the World Trade Center towers fell in
New York. That day, it became blindingly obvious to
me that any small group armed with an effective
strategy could use today's technologies to
dramatically impact the world. Suddenly
I realized it was time to find a way to share our
superior expertise and experience with a much
greater number of vision- and values-driven
experts, professionals and entrepreneurs. In
this way, more of them would become the one out of
20 that avoid failure. And it would maximize the
contribution all of us make during the rest of our
lives. Thus
was born the idea for the mentoring programs
described in this web site. Here
is a summary of our mission. To help transform
the planet, our mission is to offer the most
powerful synthesis anywhere of marketing and other
success strategies from wisdom traditions around
the world. We want to equip conscious beings like
you, so you can succeed with your calling. We give
special attention to those people who strive to
grow into preeminent leadership in their profession
or industry. We
deliver these unequalled resources to you through
our mentoring programs. They are available in
a variety of innovative, multi media, interactive
formats. Some formats are available to you now, and
others are in development for release in the
future. Some
of our mentoring formats are
highly-interactive. They serve experts,
professionals and entrepreneurs who are the most
committed to succeeding with their mission or
calling. Because of the amount of time I must
invest in running these programs, applicants must
be highly-qualified. Only a limited number who
apply each year are selected. Other
mentoring formats are less interactive. These
information programs and products also focus on
providing our unique synthesis of marketing and the
other rare, success-building strategies. And they
deliver our distinctive synthesis of the knowledge,
skills, habits and attitudes you seek to succeed at
a lower price with greater availability to
you. Mentoring
clients have access to me, my team of world-class
mentors, and my personal Rolodex of
relationships, all of whom offer expertise in
dozens and dozens of critical areas including key
aspects of leading-edge marketing, business,
leadership, finance, law, operations, and
spirituality. I
want to share a secret with you. Do you recall
what I taught you in other sections of this web
site about the matchless power of strategy to
leverage results? Well, what I have just described
to you in the above paragraphs is my strategy for
this business. It is a "trim-tab" strategy, a
high-leverage approach first described by 20th
century philosopher, inventor and cosmologist
Buckminister Fuller. I
learned this strategy at a philanthropy conference
a few years ago from Duane Elgin, a well-known
futurist who also is my friend and colleague.
"Trim-tab" is a term that comes from ship building.
Here is an elementary description of how a trim-tab
works. In order to steer, very large ships have a
rudder shaped like a right triangle. The tip of the
rudder is a small, triangular, hinged section,
called a trim-tab. In order to turn a large ship
quickly, the captain turns the small, triangular
trim-tab. Once it turns, it causes the entire
rudder to shift quickly. As a result, the entire
ship turns much more quickly in the sea.
My
team and I are equipping a specific niche of
experts, professionals and entrepreneurs who have a
mission or calling through our mentoring
programs so they can succeed in a very big way.
If the right strategies are executed successfully,
their influence will create a ripple effect that
will have a disproportionately huge,
world-transforming impact on the planet.
This
is the high-leverage, trim-tab strategy to
implement our mission, and to create a legacy.
It's what is behind our slogan, ""Changing the
whole world, one client's success at a time."
If
our vision and mission is aligned with yours, I
invite you to join us. We will help you do what
you were born to do successfully. Now
I want to give you a better idea of what I am
really about, so you can understand why and how
my team and I want to help you. My
life purpose is to gain wisdom, synthesize it, and
teach the synthesis to others. I want you to
know I have devoted my entire adult life to
synthesizing spiritual wisdom teachings from around
the world with leadership, innovation, business and
marketing strategies. This
firm is my vehicle to express my life purpose into
the world, in order to help planetary leaders
(and those in the process of becoming planetary
leaders) like you to succeed with your mission.
Just as I have learned how to create a firm to do
my life purpose successfully, our mentoring can
help you transform your practice and business into
a vehicle to express your purpose in life
successfully. Let
me assure you that I am a very pragmatic person, if
this sounds too "far-out" for you. You
see, since I was four years old, I have been
self-employed. That's a fact. As a child, I
earned my own money to buy most of my own clothes
and toys. And my own businesses paid my way through
college and graduate school--although I did win a
scholarship that paid college tuition, and I won a
teaching assistantship that paid for a nice
percentage of graduate school. At
the age of 20, I had a profound spiritual
experience that totally changed me. I made a
lifelong commitment to the spiritual path. For
example, I have meditated almost every day for more
than 33 years. I could elaborate on all of this for
pages. If you are interested, ask me about it in
person sometime. Since
then, my lifelong quest has been to synthesize
spirituality with business. I have invested a
small fortune of my money and time in this quest. I
have taken years off at a time--more than once--and
devoted the entire time to this quest. I
have discovered wisdom strategies from around the
world that can leverage marketing and business
in a way that very few know. The synthesis of these
strategies has created an incredible lifestyle for
me and my clients. To
help you create your ideal lifestyle, too, I reveal
a synthesis of the strategies in our mentoring.
As I continue to discover more secrets, I will
share them with you through our mentoring programs,
E-newsletter, and other information products.
While
in my 20s, I built a very successful nutritional
supplement business while I was in college and
graduate school. At age 28, I was able to sell the
business for more money than I ever expected.
So
I joined a prestigious Wall Street investment
banking firm, and ended up becoming an
award-winning financial advisor. I specialized
in investment strategies for very successful
professionals and entrepreneurs, a know-how that
has benefitted me, my firm and our clients over the
years in many ways. For
example, here is an amazing discovery I made from
which you can benefit greatly. Did you know
that, for a self-employed professional or business
owner like you, the ultimate financial leverage is
in your own business--not in outside investments?
Do
you realize there are countless ways for you to get
100% annualized return on your money in your
own business, with virtually no risk? You can do it
year after year after year. How?
Mostly through marketing strategies. Let me
give you a simple example. Not too long ago I wrote
a classified ad for a client. It cost $185 to
place. It generated leads resulting in $365,000 in
business. That's a 197,200% return on investment.
Many people have run little ads like this with no
results. By applying time-tested marketing formulae
like those we offer in the mentoring programs, we
got much better than a 100% return. And our risk?
It was limited to the $185 test. This
high level of return is impossible to get through
outside investments on a consistent basis. Yet
you can get these kinds of mega-returns day in and
day out in your own practice or business, once you
learn how. That
realization was one of main the reasons I decided
to leave Wall Street and start a mentoring firm
for people like you. Today, our mentoring programs
teach you these strategies. In
1983, I started John Eggen and Associates, the firm
that has grown into The Mission Marketing
Mentors. For 20 years I joint-ventured with a
select number of spiritually- and
socially-conscious professionals, experts and
entrepreneurs in order to grow their businesses and
practices. You can read about some of our
accomplishments in the client comments posted
throughout this web site. My
accomplishments with authors and small publishers
is becoming increasingly important. I've helped
my clients create and successfully market more than
208 books, and more than 165 high-priced information products and programs. You can read about some of these
accomplishments elsewhere on the web site,
too. This
information publishing and marketing expertise can
help you if you want to turn your expertise into a
line of information products, to reach an
exponentially greater number of people with your
life-transforming message. There are more than 80
different information products and programs you can
develop. And each one is a long-term stream of
income for you, too. Over
the years my style has been for my firm to work
behind the scenes. It's probably because I am
a quiet and somewhat shy person. Our pattern has
been to help our clients to grow very successful
practices and businesses and to let them stand in
the limelight. We are the power behind the
throne. Nevertheless,
I have spoken all across the United States, Canada
and Europe. Because my expertise is pretty
distinctive, I have received many invitations.
Additionally,
my work has been featured in a variety of top
publications, from a feature article in the
esteemed Publishers Weekly to five pages in the
blockbuster New York Times #1 bestseller, One
Minute Millionaire, by Mark Victor Hansen and
Robert G. Allen. Many
ask me why I haven't written a book. At this
point, I don't intend to write a traditional paper
and ink book. It is not the most effective medium
for my mission to mentor others in my strategies. I
prefer to use a variety of more interactive media
which, I have found, allow me to more effectively
help people like you to succeed. Academically,
I have done Bachelors, Masters, and Ph.D. level
work. I have a B.A., Magna Cum Laude, from the
State University of New York at Buffalo. My
undergraduate program was a special one in which I
studied 5,000 years of recorded history
indepth. Essentially,
the 5,000 year historical perspective I gained is
how I see life today. It allows me to see
trends shaping the present and future that escape
most professionals and entrepreneurs. My
understanding of these trends has allowed me to
make predictions that have benefitted my clients
tremendously. In
my Master's degree program I specialized in the
Communication of Innovations. This is the study
of new ideas and practices, and how they end up
transforming professions, industries and cultures
tomorrow. My 5,000-year historical perspective
gives me an advantage in understanding this
process. Bottom
line: my clients have benefitted greatly from my
ability to forecast appropriate timing for
innovations. When it comes to innovations,
timing is everything. History records how, if you
release an innovation too early, you either go
broke or you get burned at the stake. If you launch
them with appropriate timing, you will transform
civilization and never have to think about money
again. Through
our mentoring programs, you will learn much more
about this important topic. Because
of our mission and my lifelong quest, I am a
lifelong learner. Thanks to my financial
independence, I spend a lot of time continuing to
learn. I may be Amazon.com's best customer! I
have attended postgraduate classes in the doctoral
program in East-West Psychology at the California
Institute of Integral Studies. And I took a
three-year sabbatical not too long ago, during
which I attended the doctoral program in Global
Spirituality at Sancta Sophia Seminary. Now
you know a little about my lifelong quest, and
about the mission behind the mentoring programs we
have created for you. If you would like more
information on our mentoring, click
here.
And if you would like more information on the very
distinctive ways in which we work, click
here.
Regional
Office: John@missionmarketingmentors.com
650-321-1306 1824
Oak Creek Drive, Suite 414, Palo Alto, CA
94304 ©
copyright 2003, John Robert Eggen
About us: how our mission
and lifelong quest serves you
Our mission and how it serves you
Since 1983, we have helped people like you to
overcome the daunting odds against business
survival, and to thrive. In
an instant, I recalled the words of
world-renowned anthropologist Margaret Mead:
"Never doubt that a small group of committed
citizens can change the world. Indeed, it is the
only thing that ever has."
Founder John Eggen, and his lifelong quest
You have seen what others say about the benefits
they have received from my work, if you have read
client comments posted on this web site.
